Brand introduction

Louis Royer was founded in 1853, with the bee totem loved by the King of France Napoleon as its logo. It was created by Mr. Louis Royer in France, and the brand abbreviation is LR, which stands for "LOVE REAL" true love. It represents a minimalist lifestyle rooted in Paris, France, advocating a life attitude not limited by age, gender, or dress, and conveying a natural, real, colorful, and charming LOHAS attitude to people.

Brand in China

Louis Royer opened its first store in China in 2009. Based on a leisurely and comfortable lifestyle, the brand fully integrates the minimalist aesthetics of Paris, France, takes bees as inspiration, recreates the close connection between nature and life, embellishes it with beautiful colors, and creates a comfortable dressing experience in nature. The brand encourages contemporary young people to explore themselves inwardly and adhere to themselves, interpreting life with a confident and comfortable attitude.

Brand Archives